Is Link-Building Dead in 2015?

What is Link-Building, and Is Link-Building Dead in 2015?

By: Rassin Roshan | April 6, 2015 |

Since the start of this year, 2015, I noticed how industry leaders as well as business executives, ask the same question. Is Link-Building dead in 2015?  “NO!”  This simple answer does not seem to satisfy many concerned people.

People confuse on-page and off-page optimization, with link-building. Websites that contain more than one page need off-page optimization.  In simple terms, create content rich pages, link the pages to each other and link them to similar content.  So how is this different than, “Link-building”?


Link-Building, is a term that we use for linking websites to qualified sites. In the past, some companies would go to “Link Farming” and have irrelevant sites backlink to their target site. (Link Farming is a negative approach and is categorized under Black Hat SEO.) Within time, Google noticed how some companies used this back linking excessively, and in turn companies using such faulty strategies were panelized.  e.g. J.C. Penney.

If you all recall, early 2011, J.C. Penney took a different approach on search engine optimization (SEO). They hired a local marketing firm called “SearchDex”, to implement a strategy, that would rank high!  SearchDex implemented an intense keyword and search query for every product that J.C. Penney sold. Within a short time, Penney’s would rank incredibly high on every product keyword.  The New York Times investigated J.C. Penney’s online marketing strategy.  It is incredible for a retailer to rank higher than before in a short time.  An investigation took place and the results were that J.C. Penney used an unpaid (organic ) search engine optimization approach.  It is applaudable to create an extraordinary organic search strategy and rank high.

However, after digging further, it became clear that J.C. Penney’s website received backlinks from many irrelevant websites that were over optimized on all anchor texts. This study case is known for “JC Penney’s Black Hat Link Building.”  

To make matters worse for J.C. Penney, The New York Times presented their findings to Google.  In turn, Google investigated and announced that the tactics used by J.C. Penney were violating Google webmaster guidelines.  Shortly after J.C. Penney could not be found for the queries it previously ranked number one.

From one side J.C. Penney did Google a favor to validate that Google’s algorithm works. From the other side, Penney’s lost face, stock plunged, and the company had to reconstruct its management team and fired their SEO firm, SearchDex.

In conclusion, “Link-Building” has to be done wisely!  Every website will benefit from a healthy link-building strategy, as well as a healthy social media strategy. How to implement organic link-building is based on how you execute your social media campaign.  Therefore, link-building is not dead in 2015.

If you have any questions or comments please contact us, or simply call us 972-757-1587.

SEO Plano

SEO Plano | Plano SEO

SEO | Social Marketing | Website Visibility | Ranking

Thank you for visiting “SEO-Social-Marketing” a woman owned Internet Marketing firm in the heart of Plano, Texas. We provide Search Engine Optimization (SEO) services to small upstarting firms as well as medium sized companies within the North Dallas, Plano, Addison, Frisco, going west spanning through Arlington, Euless and Fort Worth and as south as Austin, Texas.

Our goal is to aid our clients in visibility and ranking of their company website on the World Wide Web. We pride ourselves in applying proven White Hat SEO techniques that will instantly begin to propel your website toward the #1 position on Google for industry unique keywords, even while you sleep!
Many companies are not aware of Google’s online rules and regulations, nor are they familiar with the penalties that their websites can endure for the lack of proper structure, design and Search Engine Optimization compatibility.

Therefore, we take upon ourselves to aid customers in these very important aspects of Search Engine Optimization (SEO) friendly site management.

Our Internet Marketing & SEO services consists of:

    1. Consultation and Website Analysis
    2. Search Engine Optimization (SEO) rules
    3. On-Page & Off-Page SEO
    4. Organic Keyword Search, local and external Link building
    5. Keyword Placement and unique Content Management
    6. Social Media Marketing Strategies
    7. Tips and tricks of researching the competition
    8. Google AdWords and Google Analytics
    9. Search Engine Marketing (SEM)
    10. SEO Tools for understanding website visitor behavior
    11. Generating website traffic, visibility and ranking
    12. Pay Per click (PPC)
    13. Blogging and Customer Feedback
    14. Press Releases and RSS Feeds

We at SEO-Social-Marketing, Plano, TX, also consult our clients on what not to do to fall out with Google. In some instances, clients don’t have website or domain name, we then aid them in creating a unique keyword driven domain name (KDDN), and work with the web developers in structuring the site properly from start to finish, to make the site SEO friendly as possible. Recently Google announced the it’s new Google EMDs (exact match domain name); as well as Google’s new PBN, Private Blog Network

In other cases the client has an existing website for years; yet, no keyword can pull that website to surface. Troubleshooting is necessary to determine the error in the design or structure of website; in order to be indexed and comply with the dominating world’s largest search engine rules. Google!

We pride ourselves to provide service to English, German  and Farsi speaking clients. We also provide Deutsch SEO – German SEO and Farsi SEO.

Compare our Plano SEO and Dallas SEO service rates to all other competitors. Give us a try, you will not be disappointed!

SEO-Social-Marketing, Plano, TX; Save on your new website orders & services throughout the year. We help you with organic website linking, SM, FB Ads…

After using the Search Engine Optimization tools and bringing the clients page up to par, and consulting our clients to think within this realm, in result there pages will be indexed properly, found and ranked desirably, not only on Google, but also Bing and Yahoo. We also introduce our clients to some valuable sites like Yoast.

Please feel free in contacting us either via email or phone (972) 757-1587.

Thank you!