By Rassin Roshan | October 8, 2014 | www.seo-social-marketing.com
Have you ever thought of the foot-salesman in today’s’ technology driving world? The small foot-salesman, who once sold many items and made a decent living, now is lost among the fast and updated technology. The days of selling trinkets are gone! Even stores that are known as “Dollar Stores” are struggling. Now just imagine how a foot-salesman would feel in this day-and-age? The art of historic-selling is dying too! Do we really know how to sell our skills, services, and products? The technology driving countries are filled with educated majority who invent new technology to ease our daily lives. They redesign old products, with a new face-lift and glamour, yet, create complication in selling.
Today, there are too many products, too many choices, and too many indecisive customers. We all read, write, and have our own opinion. Majority of customers are seeking a flaw in a product to obtain a free sample. In our online world of many new service choices, we, the picky customer, can’t easily find flaws in programming to obtain a free service. However, many companies offer a free 30-day trial for their unique and proprietary software. Still the question is how can the forgotten foot-salesman integrate him or her into the new-age of selling products?
The Internet provides many new outlets to sell an old item. Here are a few examples; EBay, CraigsList, and other inventive ways to sell your target item. Some services charge a small fee, and others may be free. At a first glance this selling skill is primitive. 1. Product. 2. Price. 3. Sales. There might be a little description written for the item in question. Yet, no conversation, no odd feelings, no door-to-door visits. If the customer agrees a conversion is made, a product sold.
Just now the door rang, and I sadly found my way to the window and peaked outside, to see who is at the door. I saw a young woman with a notebook under her arm. Once I did not answer the door, she left. Then I thought of this most unfortunate approach. She is the new-age-foot-saleswoman. She too needs to make a living, and I prevented her. My reasoning is that I do not know how to say, “No, Thank You.” I end up buying magazines, coupon booklets, and candy, which I really don’t need. So I rather not answer the door.
Not only are the unique selling-skills declining, yet, the corresponding-skills to the sales person are lost-in-translation as well! I personally feel guilty! How do you feel? As an era goes by, the door-to-door sales strategy dies off, so is “The Death of a Foot-Salesman.”